The Goal: Drive business for a local plumbing company, primarily through a makeover of a non-performing website and an ambitious AdWords campaign.
The Solution: Extensive keyword research done, redesign of the site with any eye towards search engine optimization and developing a site architecture that supported various AdWords campaigns. A single page was reworked into six pages, each devoted to a different line of the business. New graphics selected; a logo and favorite icon were developed to contribute to the branding effort. Four separate AdWords campaigns were developed, each containing keywords and landing pages that produced high quality scores and extensive exposure for the business.