The Goal: Provide a website to encourage customers of a local Texas power company to sign up for a free or low-cost energy audit.
The Solution: Nested Strategies built an informative web site with the aim of providing landing pages for AdWords campaigns with high Quality Scores.
The Result: Hundreds of inquiries submitted and a very high rate of return on a modest advertising budget. The site was retired in 2009, when Texas utilities ended their energy upgrade subsidies.