nested strategies web marketing logo

nested strategies web marketing

red line

an integrated approach to design, content, optimization and marketing

Electronic Marketing

electronic marketing

Nested Strategies can help you with all your electronic marketing. We are experts in managing Pay-Per-Click (PPC) Campaigns, producing ads that set your prose to music. We orchestrate advertising programs with judiciously selected keywords and well crafted landing pages, producing high Quality Scores that raise your visibility while simultaneously lowering your cost per click. We employ all the most sophisticated techniques (e.g. split testing of ad copy and landing pages), combined with a variety of analytical tools to help you determine your return on investment and how to maximize your advertising dollars.

Let us design for you attractive Banner Ads and Newsletters that produce results.

If you distribute a newsletter, make access to the content available through a multitude of channels, including RSS Feeds, blogs and Facebook apps. Nested Strategies has experience setting these rebroadcast opportunities in place. And once established, they run essentially untended with ever-changing content, all linked back to your site.

We can also syndicate your content through Google Gadgets, another easy way to amortize your development costs with no additional time or effort required beyond the initial set up, as these dynamic applications can draw content from you RSS feeds. Moreover, they are published in Google's own search directory of gadgets, giving your efforts additional exposure. And they can be installed by anyone on their Google personal pages (iGoogle) or any web page. And, best of all, they're free!

If you have products or services to sell online, Nested Strategies has experience working with many e-commerce applications, from simple free solutions to SQL-based software that accommodates tens of thousands of items with many attractive features, such as affiliate programs, discount coupons, shippping cost calculation and access to many gateway services for easy and secure credit card processing.

Need E-zine or Blog articles produced to grow the back-links to your pages? We author attention getting prose. (Samples: Computer Parts, Travel entry)

Here's a sleeper that we've put to great use: Google base. Like many other Google programs that remain forever in beta, this one (formerly known as Froogle) provides free listings in comparative shopping listings. Many popular products have excerpts from Gbase that appear near the top of the page, above many organic search results!

We can show you how to grow an audience with Twitter and other social networking sites, such as Facebook and MySpace.

Slide shows are another way to attract audiences, as are postings on photo sites such as Flickr and YouTube and other video sites.

Does your business have a LinkedIn page? It should! Here's another great way to build contacts with potential partners and customers.